An impressive tournament from two nine-darters and Luke Littler helped the BIGGER 180 charity campaign raise more than £1m for Prostate Cancer UK at the Paddy Power World Darts Championship.
Paddy Power again supports Prostate Cancer UK through its charity work at the World Darts Championship, held at Alexandra Palace in London from 15 December to 3 January and broadcast live on Sky Sports, with The BIGGER 180 a huge success .
During the tournament, the bookmaking company promised £1,000 for every 180 hits, with a maximum of 907 hits achieved over 16 days of play, with the running total shown during live coverage on Sky Sports.
Littler fired 180 points, more than any other player, on his way to winning his first World Darts Championship title, scoring 76 points throughout the tournament. That’s 20 points more than his closest challenger, Michael van Gerwen.
Olympic cycling legend Sir Chris Hoy is an ambassador for BIGGER 180 and presented Littler with the Sid Waddell Trophy and Ballon d’Art Trophy after the final on Friday.
A £60,000 bonus was awarded for every nine darters achieved in the event, Christian Kist and Damon Heta both landed perfect legs, sparking a further £120,000 in donations, and the BIGGER 180 campaign saw £1,027,000 donated to Prostate Cancer UK.
Kist’s nine-darter was his first since Michael Smith’s famous “I can’t talk” perfect leg in the 2023 final. However, Kist lost 3-1 in their first round match against Madars Razma.
Heta’s perfect leg came in a 4-3 defeat to Luke Woodhouse, with both players earning £60,000, with £60,000 going to a lucky fan in the crowd.
During the tournament, more than 160,000 people used Prostate Cancer UK’s online risk checker to complete a 30-second questionnaire that can quickly highlight the one in eight men’s risk of developing prostate cancer, the most common cancer in men. .
Funds raised from the BIGGER 180 campaign during the Paddy Power World Darts Championship will support Prostate Cancer UK’s groundbreaking TRANSFORM, which aims to find the best way to diagnose the disease early and lay the foundations for a national screening programme. Assisted with screening tests.
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