We all know that feeling. It’s a little dopamine hit we get every time we see someone tap the little heart on an Instagram post to show their digital approval of our content. Likes on social media not only show us who is enjoying our content, but can also help us promote our content to others.
There’s a reason most of the biggest accounts on Instagram regularly receive thousands of likes. This is because these posters build a following over time and their posts reach hundreds of thousands (sometimes millions) of followers. With this type of exposure, it’s no wonder some people are called influencers on Instagram.
For digital entrepreneurs looking to make a name for themselves in the social giant, gaining consistent engagement is the best way to get your brand in front of more users. This means posting content that interests people, using the right hashtags to get your content out there to people who are already searching for it, and doing your best to engage your audience.
How can you get more likes and engagement for your page on Instagram? Let’s take a look at some tips and tricks to increase engagement, increase likes, and make your brand an authority in your niche.
Human tendencies and first impressions
It’s important to remember. We are all only human. We tend to gravitate towards accounts that already have larger numbers in their Likes and Followers tabs. Ultimately, the higher the number, the more trustworthy the page appears. Yes? People want to be a part of something bigger than themselves, and some of these pages can provide an outlet for that desire. They feel part of a movement they are passionate about.
One of the biggest things many people notice about social media is that too many pages get consistent engagement, while other pages in the same niche get virtually no engagement at all. This is a sad reality that many digital personalities and entrepreneurs struggle with, but it is also true. These are the tactics these large accounts use in their work.
With enough time and some trial and error, it might work for you too. The first content a potential new follower sees can keep them hitting the like button.
How to Increase Likes and Increase Exposure
If you want to leverage social media to build passionate fans and prospects, it’s important to maintain a strong social media presence. One of the best ways to do this is to gain a following on social media.
Engaging your audience with relevant content and helping them stay interested is one way to keep your brand top of mind. The number of likes you receive can help entice users to check out your page. After all, the more likes you get and the more your posts are visible to others, the more authority you seem to have in your niche.
So what’s a sure-fire way to get the engagement you want? Read on to find out.
Create and share high-quality, relevant content
This should be the most obvious, but it’s often overlooked by many who want to post the same thing over and over again. Many people only try to promote their brand and forget that their audience wants to see actual content, not just promotions or obvious marketing techniques.
If you want your posts to get more likes, make sure you’re posting informative and thought-provoking content that’s actually relevant to your niche. Your audience is already searching for what you post on Instagram, so the best way to grab their attention is to give them what they want.
- Include your face in your image. This will make you seem more approachable and open. No one wants to interact with anonymous posters. Showing your face helps your brand stand out and be more approachable.
- Use effects and fun filters. Instagrammers love these things. You can use Boomerang for Instagram to create fun video loops or use built-in filters to make your photos stand out.
#hashtag
Many people forget the importance of properly hashtagging their posts on Instagram. It’s great to post great content that people will want to see, but if they can’t see it, no one will click the like button.
Hashtags serve as an index on Instagram. People often search for things they are interested in through popular hashtags. For example, if you sell lotions or skin products, you can add the tags #SkinCare or #SkinCareRegimens to your posts.
- Use popular hashtags: You can easily find them by just searching for popular hashtags.
- Don’t clutter your post with things like: Hashtags are great, but you want to make sure they don’t fill your entire post. People are more likely to engage with posts that have just two related hashtags rather than multiple.
Hashtags help you get your content in front of the people most likely to be interested in it. If your content is relevant and engaging, people who see your posts through hashtag searches will like it.
Like Buy
You can also buy likes. This practice has been around since Instagram first appeared and is a strategy that has served many digital strategists well.
- Reduces the time it takes to build likes organically. If you’re looking to increase your numbers quickly, purchasing likes and adding them directly to your account is a quick and easy way to increase your presence on Instagram.
- It quickly makes you seem more trustworthy. Like it or not, likes dictate people’s opinions of your post. If these people are your potential customers, it’s important to point them in your direction if you want to build and grow your following. Buying likes for one post or multiple posts can help you gain more exposure and credibility in your niche faster.
If you’re looking to buy likes for your Instagram account, use a reputable online vendor like Buzzoid. A good provider will give you real likes, not bots, and help you grow your Instagram presence safely.
Engaging posts and a high number of likes are the first impression your brand will give people on social platforms. It is very important to work on increasing your likes today so that you can benefit from the possibility of more leads tomorrow.
