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Greg Wyshynski
The UTah Hockey Club said that despite the reject of “UTah Yetis” at the US patent and trademark office, it will announce the permanent name and identity before the 2025-26 NHL season.
Chris Armstrong, chairman of the Hockey Operation Chairman, said, “Since the acquisition of Utah’s NHL team, we have been working on complex trademarks and intellectual property, carefully evaluating the possibility of the team’s permanent identity.”
As first reported by Ryan Miller of KSL.com, USPTO refused to apply for the “UTAH YETIS” team because of the possibility of “confusion” for consumers of other companies and brands using the name.
In the January 9 memo, USPTO wrote “Utah” as “the more dominant element of the mark” “the syntax” “the syntax” “the general explanation”.
The patent office said that “Utah Yeti” will not be accepted.
Uta Hockey Club tried to use “Uta Antis” for various clothing items. USPTO said that the database search showed “multiple third -party marks registered to use in connection with the same or similar or similar products and/or services as applicants and registrants.”
Among these parties was the Enti Coolers LLC, which creates drinks, coolers and clothing. This memo was “non -skin office behavior.” The Uta Hockey Club should respond for 3 months.
The Uta Hockey Club is playing in the first season in Salt Lake City. The Arizona Coyotes franchise was sold in April 2024 to the Utah jazz owner Smith Entertainment Group. SEG has taken the team a new franchise rather than a coyote expansion, but acquired franchise, players and hockey operations. legacy.
In June, the team announced that it would be known as the Uta Hockey Club during the inauguration season.
Armstrong said, “Our Season 1 has always been our intention to keep the Uta hockey club, team’s performance, and the amazing reaction of fans to keep the conversation through our inauguration season.
There was a fan vote for the team’s permanent name, along with six finalists, including Utah Blizzard, Utah Hockey Club (Utah HC), Utah Mammoth, Utah Outlaw, Uta Venom and Utah Anti. Even among Utah players, “yeti” or “yetis” was expected to win. But when the team arrives there, there is certainly a trademark obstacle.
Armstrong said, “We will continue to participate in the community at the final stage of the name and branding process, and we will completely trace the plans to announce the permanent name and identity ahead of the 2025-26 NHL season,” Armstrong said.
