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Fresh off his Super Bowl MVP win and wowing fans at ESSENCE Fest, Usher continues his winning streak with another dynamic Remy Martin partnership ahead of his highly anticipated Past Present Future Tour.
Source: Rémy Martin
Raymond and Rémy Martin’s latest collaboration includes exclusive special cocktails and a sweepstakes (running until October 31) that will give fans a chance to win show tickets throughout the tour.
“This tour is about celebrating the past, present and future. Partnering with Rémy Martin, a brand that has felt like family for over a decade and has been making cognac for 300 years, is the perfect collaboration to bring this tour to life across the United States,” said Usher.
“Together we celebrate the heritage of music and cognac, commemorate our shared history and look forward to an exciting future.”
As Remy Martin celebrates its 300th anniversary, we share a ‘unique mission’ to connect the past, present and future with Atlanta native Remy Martin.
They will deliver the iconic atmosphere through a series of exclusive VIP fan experiences highlighting unique cocktail experiences featuring Rémy Martin 1738 Accord Royal, VSOP and XO.
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Cocktails created for this tour include The Rémy La Pêche Noire, which highlights Rémy Martin 1738 Accord Royale, The Coming Home, which captures the luxury of Rémy Martin XO, and The Rhythm & Ginger, which highlights Rémy Martin VSOP.
“As we continue to support Usher throughout this legendary year, we are proud to pass the spear on to the next generation of cognac lovers and music lovers,” said Nicholas Beckers, Chief Executive Officer of Rémy Martin Americas. “Through our tour partnership and prize draws, Rémy Martin is reaching our customers where they are, providing them with unforgettable moments of celebration and connection.”
With just a few weeks left until his Atlanta opener (August 14), Usher continues to add new dates to his nearly sold-out tour that will take over Europe in 2025.
“It’s been a while, Europe! I’m just as excited to be back as you are,” Usher said in a statement via Live Nation. “Your love for these shows has been incredible and I’m so blessed and grateful for each and every one of you. Seven nights in London, four nights in Amsterdam, two nights in Paris and Berlin, and onward… get ready for A-TOWN to take over!”
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