NASHVILLE, Tenn. (CelebrityAccess) — Independent ticketing platform True Tickets has announced a new partnership with the Nashville Symphony to provide digital ticketing solutions to Music City’s premier performing arts organization.
Under the terms of the deal, True Tickets will provide the symphony with digital ticketing, access control and data analytics capabilities for concerts starting in September 2024.
The symphony currently performs at Nashville’s Schermerhorn Symphony Center, which seats 1,844 and first opened in 2006. The center includes the Laura Turner Concert Hall and the Mike Curb Family Music Education Hall, a smaller event space.
“Our partnership with True Tickets is a natural progression for the Nashville Symphony in its pursuit of combining tradition and technology,” said Alan D. Valentine, Nashville Symphony President and CEO. “Our goal has always been to make our concerts and activities as accessible as possible, and by leveraging True Tickets’ digital platform, we can provide audiences with a more seamless and safer way to enjoy the music they love.”
“Our partnership with the Nashville Symphony is a significant highlight for True Tickets that reflects our commitment to leveraging technology to transform the way audiences experience live events,” said Ken Lesnik, director of business development at True Tickets. “The Symphony’s commitment to tradition and innovation aligns perfectly with our mission. “We are pleased to collaborate in providing one of America’s most respected orchestras with a secure, state-of-the-art digital ticketing platform, improving access to and enjoyment of world-class performances.”
