According to the recent Pinterest Summer 2024 Travel Report, searches for enigmatic destinations are on the rise as travelers yearn for places that combine wonder, adventure, and the unknown.
With over 1 billion travel-related searches and over 10 billion travel savings a year, the platform has become a source of inspiration for those planning future trips.
8 out of 10 weekly Pinterest users turn to Pinterest when planning a summer trip. As travelers write bucket lists and prepare for unforgettable trips, searches for ‘travel vision boards’ and ‘packing guides’ have surged 210% and 480%, respectively, since last year.
But travelers aren’t just looking for adventurous things to do on vacation.
The quest for a quieter, more serene lifestyle is on the rise, with searches for ‘quiet living’ soaring by 530%. According to a report from Pinterest. As the desire for simplicity extends to travel, searches for ‘quiet places’ and ‘tranquil places’ have increased by 50% and 42%, respectively, since 2023. Pinners are looking for a digital detox journey. Many popular nature destinations offer a much-needed break from the constant buzz of connectivity and digital distractions. Private travel emerges as a free choice that gives individuals the freedom to tailor their travel itinerary, pace and priorities without compromise. Whether you’re enjoying the tranquility of a secluded beach or taking a walk through a serene countryside, these experiences are beneficial for self-care and overall wellbeing. Specific search increases include solo travel (up +35%), glamping aesthetics (+260%), mountain cabins (+180%), village vibes (+145%), island living (+30%), and searches. It’s possible. In the case of national parks, there was a 250% increase compared to last year.
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