Samsung announced today that it will be holding its next major “Unpacked” smartphone event on Wednesday, January 22nd at 10AM PT. The company claims it will introduce the “next evolution” of Galaxy AI that will change the way people interact with the world and set a new standard for mobile AI experiences.
Samsung first introduced Galaxy AI last July when it introduced the Galaxy ZFold6 and ZFlip6, demonstrating features such as a sketch function that turns drawings into images, a notes app with translation and writing functions, Google Gemini integration, text suggestions, and real-time calling. I did it. There are AI photography tools like Portrait Studio for translating and creating portrait styles for images.
The unpacked event will see the launch of new S series smartphones designed to compete with Apple’s flagship iPhone 16 models. This year, Samsung will introduce the Galaxy S25 series powered by Qualcomm’s Snapdragon 8 Elite chip.
Rumors suggest that the new smartphone will have a larger display and a curved design with rounded corners, but it is expected to mostly focus on AI features. Samsung is also developing an Android-based mixed reality headset that will run Google’s Android XR operating system, and it’s possible that Samsung could show it off at the event. Samsung’s upcoming headset will compete with the Apple Vision Pro, but it’s not expected to be as expensive.
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