Rugby may not yet be able to compete with soccer in terms of fan base or investment in GCC (Gulf Cooperation Council) countries, but it is undeniable that its popularity is growing. From strategic sponsorship to grassroots development, sports are starting to carve out a niche in regions traditionally dominated by soccer and other high-profile sports.
The GCC countries are no strangers to bold bets, and their growing interest in rugby feels like a calculated move. This is a move that could pay off big in the coming years, much like the game of roulette where a well-placed spin can change the odds of winning. heart beat.
Strategic Investment and Sponsorship
It is no coincidence that the popularity of rugby has surged across the GCC. Strategic investments and sponsorships play a pivotal role in helping sports gain traction. For example, Emirates has made a bold commitment to rugby in Asia, covering 36 countries, including the GCC. This partnership isn’t just about brand visibility. It’s about building the future of rugby by funding tournaments and engaging youth audiences.
The region has also expressed interest in hosting major events such as the 2035 Rugby World Cup. Based on hosting global events such as the FIFA World Cup, GCC countries such as Qatar, UAE, and Saudi Arabia are establishing themselves as major countries. The global growth of rugby. These investments aren’t just about sports. This demonstrates the GCC’s ability to compete on the global stage in a variety of sectors.
The unique appeal of rugby in the GCC
What makes rugby stand out in the GCC? Football may still be king, but rugby offers something different. It’s the sense of community and inclusiveness that appeals to a variety of demographics. The sport’s values of teamwork, discipline and respect resonate strongly with the region’s younger, more globalized population.
Rugby also provides a platform for international collaboration. The quality of the game in the region is increasing with an influx of skilled players and coaches from countries with strong rugby traditions, such as New Zealand and South Africa. This is reminiscent of the transformation of rugby in Japan after hosting the 2019 Rugby World Cup, where international expertise helped local players develop.
Investment gap: Rugby and other sports
Despite its growing popularity, rugby still lags far behind other sports in terms of investment in the GCC. Football dominates the sector, and Saudi Arabia is leading the way with large sponsorship deals and the Saudi Public Investment Fund’s ownership of Newcastle United. Boxing and golf also receive significant financial support, forcing rugby to fight for its share of the pie.
Rugby currently has no major sponsorship deals in Saudi Arabia, highlighting its relatively low profile compared to other sports. However, that could change if the GCC successfully hosts the 2035 Rugby World Cup. Hosting such a prestigious event will not only increase the visibility of rugby, but will also secure sponsorship and partnerships that could change the fortunes of the sport in the region.
Rugby World Cup 2035: A game changer?
If the GCC countries succeed in hosting the 2035 Rugby World Cup, it could be a game-changer for rugby in the region. These events will shine a global spotlight on the sport and attract fans, sponsors and athletes from around the world.
The economic benefits alone would be significant. Tourism, job creation and infrastructure development could all be improved. But the real value lies in the legacy such events can leave behind. Imagine a generation of young players inspired by world-class rugby in their home country. The ripple effect could lead to increased participation, better facilities and a stronger rugby culture across the region.
World Rugby’s new partnership model, which emphasizes cooperation with national labor unions and governments, could also play a role. By working with GCC governments, the sport can secure the funding and support it needs to thrive long after the World Cup ends.
The future of GCC rugby
The road ahead for rugby in the GCC is full of potential. The journey isn’t over yet. For rugby to be truly successful, it needs sustained investment, strong leadership and a continued focus on inclusion.
GCC has shown time and time again that it is willing to take risks to reap big rewards.
