The Harris campaign launched a new ad Friday that highlights the vice president’s upbringing in an effort to appeal to middle-class voters in key battleground states.
The ad, titled “Knows,” notes that Harris grew up in a “working-class home,” was the daughter of a working mother, and worked at McDonald’s while earning her college degree. The ad, first seen by The Hill, outlines how Harris would work to lower health care costs, create more affordable housing, and reduce crime.
“Donald Trump has no plans to help the middle class. He just wants more tax cuts for billionaires,” the narrator says.
The ad is part of a $50 million advertising campaign the Harris campaign has invested in the weeks leading up to the Democratic National Convention, which begins Aug. 19. The ad will air on local and national stations, cable programming, streaming and social media platforms.
The 30-second ads will air during the Olympics, The Bachelorette, Big Brother and The Daily Show.
“Being president is about who you fight for. Vice President Harris is the daughter of a working mother who worked at McDonald’s to put herself through college. She knows what middle-class families go through,” Harris campaign spokeswoman Lauren Hitt said in a statement. “Now she’s running for president to make sure that families not only survive, but get ahead.
“Harris’s top priority as president will be to fight corporate greed and bring down costs,” Heat added. “Donald Trump, on the other hand, is running to give more aid to his ultra-wealthy friends at the expense of working Americans. Voters will see this contrast between now and Election Day.”
Harris sought to draw a clear contrast between her vision for the country and former President Trump’s campaign. She outlined how she would work to secure affordable health care, paid leave, a lower cost of living, and access to abortion. She repeatedly framed the election as a choice between moving forward and moving back.
Trump attacked Harris on issues like inflation and immigration, and claimed the stock market would crash if she didn’t win in November. And he argued that he could significantly lower costs for consumers by investing in domestic oil drilling to lower energy costs.
A CNBC poll released Thursday found that Trump leads Harris by 2 points in national polls, and twice as many Americans say they would be better off financially under Trump than under Harris.
