Inter Miami star Lionel Messi is launching a production company called 525 Rosario, which produces family programming and premium TV content.
The project is a joint venture with Smuggler Entertainment, the company behind the Apple TV+ documentary series “Messi’s World Cup: The Rise of a Legend” and “Messi Meets America.” Together, 525 Rosario will produce films, sporting events and branded commercials for athletes around the world.
“Entertainment has always been a passion of mine, whether on the pitch or beyond,” said Messi. “I’m really excited about the opportunity to pursue the projects I’ve created with Smuggler Entertainment and further expand on this new venture to create content and experiences on a global scale.”
According to the company, the 525 Rosario is named after Messi’s home country of Argentina, a decision meant to reflect “the ultimate symbol of his roots and family values.”
“The goal is to inspire and connect people around the world in a whole new way, and we are excited about this venture,” the Massey family said in a statement. “We want to continue to evolve in entertainment and introduce new initiatives and productions with a global reach through innovative storytelling, programming and experiences.”
The offices will be based in Miami, where Messi currently plays for Inter Miami, and Los Angeles, and will be overseen by Smuggler Entertainment CEO Tim Pastore and the Messi family.
“This new venture aims to highlight and build on everything Leo Messi represents, through large-scale premium content on a global scale, as well as through community outreach and family-focused initiatives,” Pastore said.
“We are so grateful to Leo and his family for providing us with the opportunity to collaborate and create media experiences for local and global audiences, while also pushing the boundaries of traditional genres.”
525 Rosario also stated that he will “embody the attributes of innovation and teamwork associated with Leo Messi, while championing diverse perspectives for the Latino and Hispanic communities and global audiences.”
