Two new Google-generated AI models, Veo and Imagen 3, are now available on our cloud-hosted service, Vertex AI. Veo produces video and Imagen 3 produces photos.
Google suggests that this model could be used for marketing, e-commerce, and more.
Veo builds videos from text or image prompts.
After companies like OpenAI experimented with video generation earlier this year to mixed success, infrastructure and processing power are catching up to make video generation more practical. This week, Amazon launched a video creation model called Amazon Nova Reels on AWS.
Veo can create videos from text or image prompts and add elements to existing videos. Google has addressed common challenges in video generation AI, such as maintaining continuity and avoiding unnatural-looking movements. These efforts follow OpenAI’s February Sora demonstration, which highlighted issues such as bizarre movements, including a surreal example featuring a wolf.
Veo can generate over a minute of images at 1080p resolution, and longer videos can include multiple scenes created from sequential prompts.
Veo is now in private preview. To get started, account owners should contact their organization’s Google Cloud account representative.
Imagen 3 creates realistic or animated looking images.
Imagen 3, released in private preview by Vertex AI in June, will be generally available “starting next week.” Imagen 3 can generate realistic or stylized images from text prompts. Google said it has improved detail, lighting, and artifact reduction compared to the previous generation of Imagen.
For marketing purposes, Google emphasized that organizations can incorporate their own “brand, style, logo, theme, or product features” into AI-generated images. That customer data is not fed back into the model to train the latest iteration of Imagen.
Google has provided a guide to working with Imagen 3 for developers. For security, Imagen 3 comes with digital watermarking, content filters, and data governance protection features.
See also: These video creation templates for Google Sheets and more can help your workflow run more smoothly.
Enterprises offer more generative AI options and explore ROI sources.
Google Cloud has sold Vertex AI-powered Veo and Imagen 3 to a variety of high-profile customers, who have valued the tool for rapidly iterating content using generative AI. However, large generative AI companies and their customers sometimes struggle with how to derive value from their tools.
Meanwhile, Google claimed that 74% of organizations that invested in generative AI achieved ROI. However, the response to AI-generated content has not been generally positive. Coca-Cola’s November AI-generated video ad sparked controversy, with some consumers reacting negatively to what they perceived as a lack of creativity or authenticity.
