Trailers at Summer Game Fest are reportedly priced at $250-550,000 USD, depending on how long they take.
appeared in summer games festival According to a report from , it reportedly costs game developers between US$250,000 and US$550,000. Youconfirmed by recent my city. As mentioned, the USD $250,000 amount corresponds to a one-minute trailer, while $550,000 provides 2.5 minutes of air time.
Considering the show is one of the most-watched gaming presentations of the year, with over 2 million viewers worldwide, the justification for the cost is understandable, but it’s still a huge amount to consider. While there are some “free slots” in the Editors’ Choice process that allow smaller developers some functionality, the vast majority of Featured Developers participate for the privilege.
This news won’t come as a surprise to most people, but it might explain why some games and developers aren’t hearing about it. summer games festival. The price tier for the show is incredibly high, blocking many small or middleweight games from appearing. Host Geoff Keighley may make an exception for editorials he gets for games of particular appeal, but it seems like coverage isn’t guaranteed unless you pay for an expensive slot.
sugar my cityThe price includes a set number of social posts, which acts as additional marketing for the game and exposes the game to a wider audience, but some developers You I believe the price is still exorbitant.
“These shows are absolutely ridiculously expensive,” one person said, referencing both Summer Game Fest and The Game Awards. Both shows have become “the” shows to star in the upcoming game, and while the price is noteworthy, it’s a necessary hurdle to promote the new adventure.
You Since most one- to two-and-a-half-minute trailers are paid out at Summer Game Fest, organizers speculate they could earn up to $9.64 million for the show. Reasonably, some of this budget would be used to book venues, host shows, edit trailers and bring in celebrities (the likes of Nicolas Cage have appeared in the past). But it’s fair to say that a lot of that cash will be put to use. profit.
Given this, it’s no wonder that Summer Game Fest and The Game Awards have exploded in recent years, with fancier sets, orchestral performances, more celebrity appearances and more blockbuster reveals. It’s likely that both shows will continue to expand in the future. Especially considering there is little competition in the space now that shows like E3 are gone.
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by Leah J. Williams June 7, 2024
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