FINN Partners, a global independent marketing and communications agency, has been appointed by Baros Maldives and Milaidhoo Maldives to lead PR and digital services in the UK.
The FINN partner communication strategy will focus on tactics to increase coverage and awareness to showcase independent, locally and family-owned hotels and highlight what sets them apart from other resorts in the Maldives.
“With the UK being an important market for us, we look forward to working with our FINN partners to help build brand awareness in the UK for both Baros and Milaidhoo Maldives by bringing to life the uniqueness of each hotel and the differences between the two resorts. . Visha Mahir, Chief Operating Officer, Universal Resorts Management, said:
The Maldives has 176 resorts and over 800 guesthouses. According to the Ministry of Tourism, Vietnam is experiencing a significant increase in tourism and recorded a record 12% increase in arrivals last year.
“It is an honor to represent ‘Maldives icon’ Baros Maldives as it celebrates its 50th anniversary this year. We are very much looking forward to promoting the truly authentic Maldivian offerings of our private island resort to the media. Additionally, Milaidhoo Maldives, located in a UNESCO Biosphere Reserve, embraces a contemporary way of living the Maldives’ heritage and culture, while offering exceptional cuisine, personalized service, and global travel practice leader at FINN Partners, Debbie Flynn.
The FINN Partners UK travel portfolio also includes destinations such as Italy, Greater Palm Springs and the Bahamas and brands including Travelzoo, Intrepid and Accor.
The post Baros Maldives appoints new PR agency in UK appeared first on Euronewsweek
