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Today, we are excited to announce that the AWS Asia Pacific (Thailand) Region is now generally available with three Availability Zones and API names. ap-southeast-7.
The AWS Asia Pacific (Thailand) Region is the first infrastructure region in Thailand and the 14th region in Asia Pacific, joining existing regions in Hong Kong, Hyderabad, Jakarta, Malaysia, Melbourne, Mumbai, Osaka, Seoul, Singapore, Sydney, and Tokyo. , also includes the Beijing and Ningxia regions of China.
Lumpini Park is one of the largest green spaces in central Bangkok, covering 142 acres.
The adoption of cloud computing has gained significant momentum in Thailand, driven by evolving business requirements and government initiatives such as Thailand 4.0. These initiatives aim to transform Thailand into an innovation-driven economy using new technologies to improve productivity, competitiveness and sustainable growth.
The new AWS Region helps startups, enterprises, government agencies, educational institutions, and non-profit organizations run their applications and serve end users while maintaining data residency in Thailand. This is consistent with Thailand’s digital transformation goals and growing demand for cloud services. Over the next 15 years, Amazon Web Services (AWS) planned investments in Thailand are estimated to contribute $10 billion to Thailand’s gross domestic product (GDP) and support an average of 11,000 full-time equivalent (FTE) jobs in local Thai businesses each year. . .
AWS expands presence in Thailand
Our journey in Thailand started in 2013 with the first AWS office in Bangkok. Since then, AWS has continued to expand its infrastructure and services in the country.
Amazon Cloudfront – Starting in 2020, AWS has deployed six Amazon CloudFront edge locations across Thailand. These edge locations are part of the highly secure and programmable AWS Content Delivery Network (CDN), designed to quickly deliver data, video, applications, and APIs to users around the world with low latency and fast transfer speeds.
AWS Outpost – In the same year, 2020, AWS launched AWS Outposts in the Thai market. AWS Outposts, a fully managed solution, delivers AWS infrastructure and services to virtually any on-premises or edge location, enabling a truly consistent hybrid environment. This service is especially useful for workloads that require low latency, local data processing, or local data storage.
AWS Local Zones – In 2022, AWS strengthened its commitment to Thailand by launching AWS Local Zones in Bangkok. This infrastructure deployment places compute, storage, databases, and other select services closer to large populations, industries, and IT centers. As a result, customers can deliver applications that require single-digit millisecond latency to their end users.
AWS Direct Connect – To enhance connectivity options, AWS established an AWS Direct Connect location in Bangkok in 2023 and added a new AWS Direct Connect location with the launch of the AWS Asia Pacific (Thailand) region. Using AWS Direct Connect, customers can improve network performance and reduce bandwidth costs by establishing secure, dedicated network connections to AWS resources.
AWS Customer Success Stories from Thailand
Organizations in Thailand are using our services to drive innovation and change. Here are some examples:
2C2P
2C2P, a leading fintech startup based in Thailand, chose AWS for its strong security features. The omnichannel payments provider in Southeast Asia uses AWS CloudHSM for encryption key management, AWS Shield for distributed denial of service (DDoS) protection, and AWS Secrets Manager to protect sensitive credentials to secure millions of transactions globally. Process customer payments.
“With AWS, we have the ability to scale securely, dynamically, and compliantly to meet rapidly increasing payment transaction volumes. AWS CloudHSM plays a pivotal role in helping us meet compliance requirements and accelerate business expansion,” said Myo Zaw, Chief Technology Officer at 2C2P.
commerce
aCommerce, the largest e-commerce enabler in Southeast Asia, has launched AskIQ, a generative AI-powered feature on AWS, revolutionizing market intelligence. This Software as a Service (SaaS) platform provides the world’s leading brands with comprehensive competitor and category performance tracking across Southeast Asia’s largest e-commerce sites.
Leena Chanvirach, Vice President of Data Products at aCommerce Group, highlights the strategic value of AWS collaboration: “Collaborating with AWS allows our customers to double down on their core competencies and business priorities. This best-of-both-worlds approach gives brands a competitive advantage without the burden of building and maintaining a sophisticated data infrastructure in-house.”
ascend money
Ascend Money, a leading fintech company in Southeast Asia, improved application performance by up to 40% for certain workloads while reducing compute costs by 70%. Ascend Money implemented a sophisticated computing strategy using Amazon EC2 instances to achieve significant operational improvements.
“AWS has enabled us to significantly improve our performance, allowing us to provide more innovative services to our customers,” said Peerawit Phuangkaeo, Head of Technology Operations at Ascend Money.
Building cloud technologies together
AWS has built a comprehensive program for cloud training and skills development in Thailand, training more than 50,000 individuals in cloud skills since 2017. Some of the programs include:
AWS Skill Builder
AWS Skill Builder is an online learning center where you can learn from AWS experts and build cloud skills online. AWS has made cloud education more accessible to Thai language learners by offering over 600 courses. In particular, 106 courses are available in Thai. The recent launch of the Amazon AI Ready initiative further expands learning opportunities, especially in the growing field of AI.
AWS Training
AWS Educate has played a transformative role in education in Thailand since its launch in 2016. The program has successfully integrated cloud computing into educational curricula across Thailand, providing students with direct access to AWS resources and hands-on experience. The impact has been significant, with over 20,000 Thai students enrolled in the program. In addition to training students, AWS Educate has invested in training Thai educators to deliver engaging and practical cloud computing courses to prepare students for the demands of the digital economy.
AWS Academy
Since its launch in Thailand in 2017, AWS Academy has played a key role in connecting academic learning with industry needs. AWS Academy has built a strong pipeline of cloud-skilled professionals through strategic partnerships with more than 30 leading universities across the country. This program provides academic institutions with a comprehensive cloud computing curriculum tailored to industry requirements, ensuring students graduate with practical, career-ready skills.
Through these various initiatives and programs, AWS is building the foundation for Thailand’s digital future by not only providing training resources but also helping equip the workforce with the skills needed to use cloud technologies effectively.
Supporting sustainable innovation in Thailand
AWS’s commitment to sustainability extends to supporting innovative companies in Thailand driving environmental initiatives.
BODA Technology and Consulting
BODA, a sustainability startup on AWS, uses AWS IoT Core to develop AI-based solutions for optimizing energy efficiency. The company has successfully improved the operations of more than 100,000 buildings and factories across Thailand, enabling these facilities to maximize efficiency while reducing costs and environmental impact.
GPSC Group
GPSC Group, a leading sustainable power company in Thailand, demonstrates how AWS supports digital transformation in the energy sector. Following the merger of Global Power Synergy Public Company and Glow Energy, the group chose AWS Cloud to migrate its solar farm operations. Working with AWS and AWS partner Dailitech, GPSC Group has reduced hardware, software, and licensing costs by 20-25% since moving to the cloud.
What you need to know
AWS Community in Thailand — Thailand has 2 AWS Heroes, 7 AWS Community Builders, and over 17,000 AWS User Group members. If you are interested in joining the AWS User Group Thailand, please visit their Facebook page.
AWS Global Presence — AWS now spans 111 Availability Zones in 35 regions around the world. We announced plans for 15 additional Availability Zones and 5 AWS Regions in Germany, Taiwan, Mexico, Kingdom of Saudi Arabia, and New Zealand.
The new Asia Pacific (Thailand) region is ready to support your business. To learn more, visit the AWS Global Infrastructure page and get started building. ap-southeast-7!
Happy building!
— Donny
