After Apple released the iPhone’s AI function last year, the company’s stock expects to shock the old business. But the sales boom is not concrete.
On Thursday, technology giants sold $ 61.4 billion worth of iPhones in recent quarter, and decreased 3.5 % from the quarterly sales records, down 0.8 % from the quarterly sales records reported in early 2022. Like Apple Music and Apple TV+, it helped offset the humble performance of the iPhone business.
Apple’s quarterly sales increased to $ 114.3 billion, up 4 % over the three months in December. In profits, the company rebounded in the previous quarter when the European regulatory agency paid billions of dollars to $ 333.3 billion, an increase of 7 %.
The result was less than $ 36.6 billion in Wall Street analysts’ expectations for $ 143 billion, but exceeded $ 36.6 billion. The company expects sales to increase in this quarter, which ended in March. Due to the company’s encouraging sales outlook, the share price increased by 3.5 % in overtime transactions.
Although the new AI technology was greatly promoted, Apple launched iPhone in September without signature sales points. AI system called Apple Intelligence. The AI ​​function was available in the United States about a month later and eventually expanded to other English -speaking countries.
Apple has not announced Apple Intelligence in China, the second most important market, and weakened the appeal of iPhone. According to market research firm CounterPoint Research, China’s market share of smartphones decreased to 15.5 %, down 2.4 percentage points last year. Apple, which plans to provide AI operations in an additional language in April, said China’s sales decreased from 11 %to $ 18.5 billion.
When Apple Cook, the chief executive of Apple Cook, called the analysts, “The market that we launched Apple Intelligence has been better than the previous year than we did not market.
In countries where Apple Intelligence can use, some functions were disappointed by customers. This month, the company said that it would disable the AI ​​system to collect and summarize news notifications because it false the media reports.
“I had a golden egg with the iPhone 16, but I went forward as soon as I had, with the iPhone 16,” said David Wagner. Alabama’s investment company. “AI absorption is slow.”
Apple faces the possibility of fresh supply chain headaches in addition to trying to activate the iPhone business. President Trump threatened to impose additional tariffs on products shipped in countries, including China’s products that have produced a large number of iPhones and Vietnam, where Apple moved to the first Trump administration. All fees will be forced to reduce Apple’s interests or raise prices.
Cook has established a personal relationship with Trump for many years. He donated a million dollars to President Trump’s inauguration fund and sat behind Trump’s inauguration with other technical leaders, including Mark Zuckerberg and Jeff Bezos.
Cook said, “We have nothing to monitor and add the situation when we call with analysts and asks what the company’s new administration means.”
Services, including sales of Apps, Apple TV+ and Apple Pay, have become the most powerful sectors in Apple’s business. The company is cutting profits from more than 1 billion subscriptions sold on iPhone and iPad. In quarterly service sales increased to $ 26.4 billion, up 14 %.
Much of the service revenue comes from Google and pays as a search engine for the Apple device. Last year, the federal judge ruled that Google was a monopoly who paid the commission, and the Ministry of Justice asked the court to solve this by forcing the stop. Apple, who wants to maintain $ 20 billion collected by Google every year, tried to intervene in this incident but was rejected.
Apple said that sales of iPad and Mac rose, but they fell to wearables such as Apple Watch and AirPods. The company’s total product sales increased 1.6 % to $ 97.9 billion.
