apple Overall sales increased 4% in the first fiscal quarter, but the company reported on Thursday that Wall Street’s sales of iPhone were missed and China’s sales fell 11.1%.
However, after the company predicted sales growth in March, stock prices rose about 3% in extension.
The LSEG consensus estimates for the quarter ended on December 28 are as follows.
- Revenue: $ 2.40 for $ 2.35
- revenue: $ 124 billion to $ 112.2 billion is estimated.
- iPhone revenue: $ 69.14 Billion vs. $ 71.3 billion
- Mac revenue: $ 89.9 billion to $ 79.6 billion is estimated.
- iPad revenue: $ 8.8 billion to $ 73.2 billion is estimated.
- Other product revenue: $ 17.5 billion to $ 12.1 billion is estimated.
- Service revenue: $ 26.9 billion to $ 26.9 billion is estimated.
- Gun margin: 46.9% vs. 46.5% estimate
Apple said in March, the growth of “minimum single numbers” was expected every year. The company also said it is expected to grow “low two digits” from the service department. Apple expects Apple’s total sales to increase by 2.5%, and the overall growth rate is similar to 6%in December after explaining the currency.
Wall Street has a $ 1.66 guidelines for $ 1.66 per share in March.
Apple’s profit engine, which includes subscription, guarantee and license transactions, has a 14% higher sales of $ 23.2 billion compared to the same period last year. Apple CEO TIM COOK calls analysts on Thursday that the company has more than 1 billion subscriptions to the company’s App Store system that it includes direct subscriptions to services such as Apple TV+ and iCloud.
Apple’s overall sales increased during the quarter, but the company’s careful watch has decreased slightly for a year. In December, the first quarter of the iPhone 16 sales, and Apple has launched Apple Intelligence AI Suite for the quarter.
Apple’s iPhone Miss vs. LSEG estimation was the largest in the company in two years after the first quarter import report in the 2023 fiscal year. At the time, Apple said that MISS could not create enough iPhone 14 models due to production problems. In China.
The first accounting quarter company showed significant weaknesses in China’s Great China, including mainland, Hong Kong and Taiwan. Overall sales of China have decreased to $ 18.5 billion, down 11.1% in quarter. China’s sales, which have decreased 12.9%since last year, are the biggest fall.
Cook said that iPhone sales are more powerful in countries that can use Apple Intelligence on CNBC’s Steve Kovach. Currently, software can be used only in a small number of English -speaking countries and cannot be accessible in Chinese or Chinese.
Cook said, “During the December quarter, we found that the iPhone 16 family’s performance was more powerful than the market without the launch of Apple Intelligence in the market that launched Apple Intelligence.
He added that the company plans to launch additional languages, including the Apple Intelligence version of Simplified China in April.
Cook said CNBC has three elements in the company’s Chinese achievements. He said half of the 11.1 percent decrease was due to the change of “channel inventory.” It was not released in this area of ​​Apple Intelligence Gap and announced that it has announced national subsidies that will stimulate some Apple products after the quarter.
“If you look at the negative 11, half of the fall is due to changes in the channel inventory, so the operation performance is better,” Cook said.
The company recorded $ 33.33 billion from $ 33.33 billion in the same period last year.
Apple reported 46.9%of the total margin in the accounting 1/4 income report on Thursday. This is the best in record that exceeds the 46.6%margin recorded by the company during the end of March 2024. Apple expects the total margin to 46.5% to 47.5% in March.
Apple’s iPad and MAC sales grew stronger than sales that are struggling last year. MAC sales increased by 15% to $ 89.8 billion, up to $ 8 billion to $ 8 billion. The company’s MAC department has the highest growth since the fourth quarter of 2022.
In October, the company launched a new Mac for a quarter, including the new IMAC, Mac Mini and MacBook Pro Laptops. Apple also launched a new iPad mini for a quarter. Cook is due to the growth of this segment.
Cook said, “This is led by a significant excitement of our latest MAC lineup.
COOK told the analysts that the company has an active device of 2.2 billion in the company a year ago.
The company’s “other products” categories, also known as Wearables, including Apple Watch, AirPods, Beats and Vision Pro Sales, have been reduced by 2% to 2% year -on -year.
Apple said it will pay 25 cents per share and spent $ 30 billion in dividends and repurchase per share in the first quarter.
see: JIM Cramer is that Apple’s superficial problem is not enough demand.
