January 22, 2025
press release
Apple Miami Worldcenter opens in downtown Miami on Friday, January 24th.
The new store offers customers a diverse product lineup and features industry-leading eco-friendly store design.
miami Apple today previewed Apple Miami Worldcenter, giving customers a new place to discover and purchase their favorite Apple products. Located in Miami’s vibrant downtown area, Apple Miami Worldcenter allows shoppers to conveniently and seamlessly upgrade to iPhone 16 by taking advantage of Apple Trade In, carrier activation, and personalized settings. Apple team members are ready to provide exceptional support to help you explore the latest Apple Intelligence features and learn about new products through programs like Today at Apple. In this uniquely designed venue where everyone is welcome.
“Miami is a city that has it all: history, culture and life,” said Deirdre O’Brien, Apple’s senior vice president of Retail and People. “We’re excited to capture that energy with Apple Miami Worldcenter in downtown Miami.” “This new store brings Apple’s values to life in every detail, while celebrating the city’s creativity with an incredible lineup of in-store sessions. Our team looks forward to welcoming our customers and sharing an exceptional personal shopping and support experience that only Apple can deliver.”
Designed with accessibility and environment in mind
Built from the ground up to reflect Apple’s values, Apple Miami Worldcenter was built with the environment in mind using locally sourced mass timber construction and other low-carbon materials, which significantly reduced the carbon intensity of the construction process. Like all Apple facilities, Apple Miami Worldcenter’s operations are powered by 100% renewable energy and are carbon neutral.
Apple Miami Worldcenter also features a biophilic design that helps connect customers to the beautiful green spaces surrounding the store. Upon entering, guests and the community are welcomed by a grounds blooming with plants and plants inspired by Miami’s multicultural Latin American influences. As part of Apple’s commitment to accessibility, the new stores will focus on universal design principles and offer a variety of table and seat heights for product browsing and assistance, as well as access paths that give wheelchair users more space to navigate. provides. For shoppers who use hearing aids, the store offers portable hearing aids that can be used anywhere. And the Today at Apple table offers the opportunity to join sessions through an assisted listening loop, creating a more accessible customer experience.
The new store features Miami’s first dedicated Apple pickup area, making it easier than ever for customers to buy online and pick up their orders in store when it’s convenient for them.
special programming
To celebrate the store’s opening, Apple Miami Worldcenter will feature custom Today at Apple sessions led by Apple highlighting the store’s eco-centric design and natural elements, as well as special Made for Business events led by small business owners. During the opening weekend, customers can attend Made for Business community events in partnership with Influur to connect with in-store business teams, engage in hands-on learning, and expand their use of Apple tools across iPhone, iPad, and Mac.
For customers interested in learning with family, friends, and colleagues, group reservations are also available through Today at Apple sessions in-store. Customers can explore upcoming Today at Apple sessions and make reservations at apple.com/retail/miamiworldcenter.
Visitors can explore surrounding display tables and streets featuring an all-new lineup of iPhone 16, Mac, MacBook Pro, Mac mini powered by the M4 chip, Apple Watch Series 10, and AirPods models. Our store team of more than 150 people helps customers learn about Apple products and provides advice on monthly financing options and the Apple Trade In program.
Apple Miami Worldcenter is Apple’s 10th store in Miami and is part of Apple’s expanding presence in Miami and throughout the region. In addition to nearly 2,000 Apple team members across South Florida, Apple maintains deep community connections through its work on social initiatives and provides educational and workforce opportunities for learners of all ages, including a partnership with Miami Dade College.
The Apple Miami Worldcenter team will welcome its first customers on Friday, January 24 at 10 a.m.
About Apple
Apple revolutionized personal technology with the launch of the Macintosh in 1984. Today, Apple leads the world in innovation with iPhone, iPad, Mac, AirPods, Apple Watch, and Apple Vision Pro. Apple’s six software platforms (iOS, iPadOS, macOS, watchOS, VisionOS, and tvOS) deliver seamless experiences across all Apple devices and reach people through groundbreaking services including the App Store, Apple Music, Apple Pay, iCloud, and Apple TV+. It’s empowering. Apple’s more than 150,000 employees are dedicated to creating the best products on earth and leaving the world a better place than we found it.
Media Contact
Pia Fontes
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pia_fontes@apple.com
Brian Bumbury
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bumbery@apple.com
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