In a major legal victory, Beyoncé has officially secured the rights to trademark her daughter Blue Ivy’s name. This is a significant moment for both the superstar and her family and further cements their strong position in the entertainment industry.
The former Destiny’s Child singer has been locked in a 12-year legal battle with wedding planner Veronica Morales, owner of Blue Ivy Events. According to The Trademark Official Gazette, Morlaes has held the trademark for the legal rights to the phrase “Blue Ivy” since 2009.
But earlier this week, the United States Patent and Trademark Office (USPTO) granted Beyoncé permission to trademark Blue Ivy’s name for commercial purposes. This win potentially opens the door to a variety of business opportunities for Carter’s. Trademarks include applications for a wide range of goods and services, including everything from baby products and cosmetics to entertainment services such as music, clothing, and even perfume. The win also gives the 43-year-old singer the ability to protect her name from potential abuse by other brands or individuals.
This legal decision puts Beyoncé’s eldest daughter in the spotlight as she continues to make her mark in the entertainment industry and achieve even greater success. The 12-year-old is further proving that she is already following in her mother’s strong footsteps.
Some of Blue Ivy’s most recent accomplishments include: performing on stage with her mother during a Texans-Ravens game; She played the role of Nala in her theater debut. Mufasa: The Lion King; Received second BET Award, etc.
In addition to Blue Ivy, Beyonce shares 7-year-old twins Rumi and Sir with showbiz mogul Jay Z. Currently, two trademark applications are also pending for the names Rumi and Sir.
Ultimately, the decision to trademark “Blue Ivy” serves as a testament to Beyone’s business acumen and ability to protect her family’s legacy. It also highlights the ever-growing influence of celebrity children, as Blue Ivy is poised to become a significant figure in the entertainment and commercial world in the years to come.
As her name becomes increasingly synonymous with success, it will be interesting to see how The Carter continues to build this new chapter in their shared journey.
Photo: Blue Ivy Event Instagram
