Lenovo has been announced as the official technology partner of FIFA, the body that governs world football.
The deal, announced at Lenovo Tech World 2024, covers the 2026 FIFA World Cup in Canada, Mexico and the United States and the 2027 FIFA Women’s World Cup in Brazil.
Lenovo will provide a broad range of computing technologies to make the world’s most popular sports smarter and more accessible to fans around the world.
FIFA and Lenovo partnership
“Lenovo is proud to support FIFA’s vision to leverage technology to advance games, enhance fan experiences globally, and foster innovation that levels the playing field,” said Yuanqing Yang, Lenovo Chairman and CEO. “I do,” he said.
“We’re excited that our cutting-edge technology and AI innovations will take center stage in the upcoming tournament, showing the world the transformative power of smarter technology.”
The company said its ThinkPad laptops, tablets, Motorola phones and servers will be among the technologies being integrated into the tournament, helping to improve the fan experience in the stadium and on global broadcasts, power enhanced analytics and democratize data across global football. He said it would be. Play the national anthem.
Lenovo is already supporting Formula 1 with technical efforts, enabling improved fan engagement and broadcast features. FIFA hopes to follow suit in the future.
FIFA said: “At FIFA we are committed to growing the game globally and making football accessible to everyone. We are excited to welcome Lenovo to our journey and to work with them to implement technologies, innovations and programs that spread our sport,” he added. President Gianni Infantino.
“The combination of data and technology helps us get to know our fans better, and we will use this to create unparalleled and unforgettable fan experiences at the 2026 FIFA World Cup and 2027 FIFA Women’s World Cup.”
